For over a decade, Susie Cain was on the frontlines of school marketing, serving as Marketing and Communications Director at a private school in San Francisco. With deep experience in education, biotech, and community health, she understands the unique challenges schools face in today’s competitive landscape. Now, as an Experience Director at UBIQ, she’s on a mission to make school marketers’ lives easier by helping them harness the power of data, strategy, and smart technology.
Partnership Data Tech Why this work matters Book a demo
Schools' strategic partner
"The school teams I work with are incredibly savvy," Susie mentions. "They know their communities—current families, employees, stakeholders—inside and out. My job is to take that knowledge and marry it with what we see in the DXP to bring data to life. Together, we turn insights into actionable strategies."
Every school has different goals, challenges, and opportunities. That’s why Susie takes a tailored approach, ensuring each school’s DXP is set up to deliver the most relevant, helpful data possible. From there, she works alongside school marketing teams to analyse trends, test new ideas, and measure success.
“Working with UBIQ has been an exceptional experience that has far surpassed our exepectations,” - Marguerite Estes, Director of Marketing & Admissions at The Dunham School
Data-driven, but always human
For Susie, data isn’t just about numbers—it’s about real impact.
"I always say, ‘We can try it and see.’ Testing is the best way to know what works, and with the DXP’s ability to track and measure results, there’s no reason not to experiment. The best moments are when a school sees proof that their efforts are working. Whether it’s a tactic we recommended or something they implemented themselves, being able to showcase success is a big deal."
“These insights have revolutionized our marketing approach by enabling us to create more personalized connections with prospective families, which has allowed us to foster meaningful relationships in ways we previously couldn’t.” - Marguerite Estes, Director of Marketing & Admissions at The Dunham School
Helping schools become tech wizards!
Beyond data insights, Susie plays a key role in onboarding new UBIQ clients. "Every school website we build is custom, which means every school’s UBIQ AMAIS platform is unique to them. That’s why we don’t just hand over a manual and say ‘good luck’—we provide 1:1 training to ensure teams feel confident and in control."
This personalised training empowers schools to unlock the full potential of their platform, giving them flexibility and freedom without feeling overwhelmed by technical complexity.
Why this work matters
At the heart of everything Susie does is a passion for education.
"As a former school marketer, I know first-hand how hard these teams work—often on tight budgets, with limited resources, and wearing many hats. I love being able to take some of that burden off their shoulders by providing deep expertise in DXP data."
It’s this sense of partnership that makes the role of an Experience Director so special. "The best part of my job is feeling like I’m truly part of a school’s team. When we achieve a ‘wow’ moment together—when a school sees clear evidence that their strategy is working—it’s a celebration for all of us. That’s what fills my cup."
Ready to work with your long-lost website bestie? Book a demo with the UBIQ team and we'll show you what we're capable of.
